Lifestyle Aviation

Lifestyle Aviation is a private aircraft brokerage based at the RDU private terminal, guiding buyers through every step of aircraft acquisition. As the company expanded further into private and light jets, their physical space needed to reflect that evolution. The office was the first impression for high-value clients and needed to match the level of aircraft they represent. We partnered with Lifestyle Aviation to transform their terminal hallway into a branded environment aligned with their positioning as a modern aircraft marketplace.
www.lifestyleaviation.com
Branding
Visual Identity
Positioning
Messaging
Brand Collateral

Selling the outcome, not the aircraft

In private aviation, the product isn’t just a plane. It’s what that plane represents. We focused the visual system around ownership as a lifestyle. Each installation places the aircraft in expansive, cinematic environments that highlight freedom, autonomy, and scale. The messaging remains minimal. The imagery does the work. Instead of presenting inventory, the hallway presents possibility.

Turning a physical space into a brand experience

We designed a series of nine large-format posters installed throughout the private terminal corridor, creating a cohesive visual narrative. Each piece features a specific aircraft model paired with clean typography and a consistent layout system. The restraint was intentional. Strong hierarchy. Minimal copy. Clear brand presence. The result is an environment that reinforces Lifestyle Aviation’s positioning and elevates the experience the moment clients walk through the door.